During the COVID-19 pandemic, the marketing industry was forced to shift dramatically, and it will continue to change until a “new standard” emerges that takes into account our lives post-pandemic. Although difficult times necessitate agility from marketers, they also necessitate an actionable strategy for the way forward to maximize marketing success. Organizations and entrepreneurs that are not agile will have a hard time remaining successful in a post-pandemic world.

As stated in Abraham Maslow’s Hierarchy of Needs, it is human nature to first think about the basics of food, security, and protection during a crisis, as we do in situations…


When I look at the PR landscape and the reach of traditional media, I can’t help but think about how the average small business owner, nonprofit, or even the big well-known brands will continue to garner media attention and develop their communication strategy in 2019 and beyond. Newsrooms are continuing to shrink and people’s attention is now scattered in an infinite number of directions. From social media to traditional media, the communications landscape is changing. …

Nicole Henderson

From media outlets to the metaverse, Nicole helps brands amplify their messages on story at a time.

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